Bid Day, the climax of sorority recruitment at the University of Alabama, saw about 2,400 women welcomed into their new campus homes on Sunday. See photos in the accompanying gallery
According to information provided by the University, 2,573 women participated, with a 94% acceptance rate.
Sorority rush at universities across the country has generated national attention in recent years thanks to a genre of social media accounts known as RushTok. The University of Alabama has been a hot spot, thanks to the fervor (and considerable expense) which many young women have put into their efforts to be accepted by top-tier sororities.
To some extent, that was fueled by the 2023 HBO Max documentary “Bama Rush,” which showed that aside from spending thousands of dollars, some candidates even hired “rush consultants” to improve their chances.
Things were more subdued this year after a peak of interest in 2023 and 2024. As reported by the Associated Press, many sororities have clamped down on social media posting and media interviews.
The 2025 recruitment schedule began with a convocation on Aug. 9 and included “Philanthropy Days” and “Sisterhood Days” leading up to Bid Day. Classes begin Wednesday.
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