The limited-edition “Sticky Kicks” feature real Denny’s syrup sealed inside the shoe and drop Dec. 17 for $195.
To celebrate National Maple Syrup Day on Dec. 17, America’s Diner is launching Sticky Kicks, limited-edition high-top sneakers made with real Denny’s syrup sealed inside the shoe.
The over-the-top kicks were created in collaboration with footwear artist Dan Gamache, better known as Mache, and are designed to be a fun tribute to the topping that’s been fueling Denny’s Grand Slams for decades.
Each pair features a clear panel filled with real syrup, syrup-colored patent leather, tumbled yellow accents and a Denny’s logo embossed on the heel.
“Sticky Kicks are impractical, unnecessary, and completely over the top, which is exactly why we love them,” Ellie Doty, senior vice president and chief brand officer at Denny’s said. “At Denny’s, syrup isn’t just something we serve. It’s part of who we are. It’s our golden thread. So, it only makes sense we’d be the first to turn it into fashion.”
The shoes drop Dec. 17 at noon EST only on DinerDrip.com. Denny’s Rewards members will get early access an hour before the public with a special code. The sneakers will be available in men’s sizes 8–13 and will cost $195.
Mache said the project leaned into both craftsmanship and absurdity. “Sticky Kicks was just the right mix of over-the-top theming and maintaining the high standards of materials and fabrications that our sneakers are known for,” he said, adding that the syrup-filled design made for some “sticky moments” during its research and development stages.
“Creating this true collector’s shoe is something we are all so proud of,” he added.
Denny’s says the release is part of its ongoing effort to blend diner culture with pop culture in unexpected ways, and to prove that syrup isn’t just for pancakes anymore.
The announcement does come with one important disclaimer. The syrup in the shoe is not edible. Denny’s strongly advises against puncturing the shoes or trying to get a taste.
