The CEO of New Blood claims that, during the time their video game was free on the Epic Games Store, they doubled their sales on Steam

The Epic Games Store, despite the massive investment it has made to attract players, does not seem to be the preferred option in the competitive market of digital PC game stores. Recent data suggests that, although the number of registered users on the platform has grown, revenues have not shown a proportional increase, raising serious doubts about the effectiveness of Epic Games’ strategy.

A huge success to give it away

The initial appeal of free video games has led to an increase in the user base, but this strategy is not enough to retain players. As Dave Oshry, CEO of New Blood, mentions, the promotion of free games like Blood West has resulted in a notable increase in Steam sales, indicating that players prefer to spend their money on direct competitors that often offer a more satisfying experience.

Developers like Adrian Chmielarz, creator of Painkiller, have emphasized that the differences in user experience between Steam and the Epic Games Store are vast. This comment reinforces the perception that the Epic Games Store faces a considerable challenge in competing in terms of convenience and user satisfaction. Despite significant investments, it seems that Epic is unable to close the existing gap with Steam.

The current data is a wake-up call for Tim Sweeney and his team, who must rethink their approach if they want to improve player retention and their revenue. The current situation reflects not only a struggle for consumer preference but also the need to innovate in a market where competition is fierce and player expectations are increasingly high.